TotShelf — Global EdTech App
Founded, designed, and independently built a global early-education app on Apple's App Store using Google Cloud. Partnered with child psychologists, librarians, and preschools across the U.S.
Product leader. Founder. Wharton MBA.
15+ years spanning product leadership, startups, and management consulting — from founding a global EdTech app and driving AI, AdTech, and MarTech strategy for global pharma and media-intelligence companies, to advising C-suite at Fortune 100 companies. At heart, I'm a lifelong learner and builder who loves creating things that matter and scaling them for impact.
Defining vision, roadmaps, and go-to-market plans that unlock revenue and align stakeholders — from $1B opportunity assessments to 0→1 product launches.
Leading AI agentic solution deployment, MarTech stack implementation, and AdTech strategy — driving prescription lifts and 50% reductions in campaign execution time.
7+ years as a Management Consultant delivering multi-million dollar programs, M&A synergy assessments, and enterprise operating model transformations.
Founded TotShelf — a global EdTech app independently designed, built, and launched on Apple's App Store, scaling to 60+ countries.
The best product decisions are grounded in deep understanding of the market, the user, and the business. Rushing to build without clarity is expensive noise.
Features are a means, not a measure. Every initiative should tie to a business metric — revenue, retention, or reach — and I hold myself accountable to those numbers.
The most meaningful work lives at the hard intersection of technical depth and human empathy. I gravitate toward problems that are complex or ambiguous.
Building MarTech's LLM and agentic AI capabilities from the ground up to enterprise scale
Turning video ad activity across TV, social, OTT, streaming, and Amazon into actionable intelligence — from content capture through advanced analytics.
Built and launched a global EdTech app single-handedly — 60+ countries and 500% MAU growth, including all engineering, marketing, and partnerships.
Uncovered $1B in revenue potential for a new business line, delivered $50M in firm revenue on a healthcare product launch
Crafted digital strategy for a national health insurer serving 13M members and led product assessment for a $70M customer communication solution.
Curiosity drives everything I do. My greatest teacher is my 8-year-old — kind, curious, and endlessly good at making me see the world differently. These days, I'm building AI-assisted tools and applications to make learning math and verbal skills fun for her.
I'm fascinated by psychology, passionate about democratizing access to education, and committed to bringing financial literacy to underserved communities — because where you grow up shouldn't determine how far you go.
Off the clock, you'll find me learning something new — prototyping, basketball, painting — or spending time with our new puppy. Somewhere along the way, I've learned to slow down and make more room for play — lessons my dog reinforces daily. Some of life's best lessons come from the places you least expect.
Whether you're looking for a product advisor, want to talk about a new opportunity, or just want to exchange ideas — I'm always open to a good conversation.